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For Immediate Release |
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The TÜV Rheinland Group Teams Up with MarkMonitor to Prevent the Sale of Counterfeit Goods
TOKYO, November 4, 2008 –TÜV Rheinland Group’s Brand Risk Management service (BRM) signed a deal with MarkMonitor®, the global leader in enterprise brand protection, to offer customers the most comprehensive solution for brand protection. Focusing on the Asia-Pacific region the newly-formed alliance offers online and offline solutions to prevent the sales of counterfeit goods.
The rising level of counterfeit goods being sold poses a huge threat to global health and safety. According to the International Anti-counterfeiting Coalition, counterfeit goods make up 5%-7% of world trade. As profit margins decrease, the need for tighter product control increases.
“The detrimental effect on the economy and the inferior and potentially hazardous counterfeit products being manufactured are endangering all stakeholders. While BRM is equipped to deal with infringements in the physical world with our focus on product authentication, the relationship with MarkMonitor enables us to fight counterfeiting online and offer customers a complete solution,” said Sebastian Doose, COO, TUV Rheinland Japan.
While the BRM service includes investigations, tracking and tracing through mass serialization and product authentication via an internet-based Product Control Authentication Platform, the services of MarkMonitor complement the investigation aspect by offering online brand protection.
“The TÜV Rheinland Group is a respected organization that is recognized as a trusted brand which prides itself on safety and quality assurance, as well as anti-counterfeiting solutions. It is a great pleasure to be working with such a strong brand in Asia to help further the reach of both brands across the entire Asia-Pacific region,” said Steve Maselli, Senior Director, International Sales, MarkMonitor.
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About TÜV Rheinland Group
The TÜV Rheinland Group is a leading provider of technical services worldwide. Founded in 1872 and headquartered in Cologne, Germany, the Group employs more than 12,500 people in over 360 locations in 62 countries and generates annual revenues of over € 984 million. The Group’s mission and guiding principle is to achieve sustained development of safety and quality in order to meet the challenges arising from the interaction between man, technology and the environment.
Please visit; www.tuv.com or www.brm.tuv.com
TÜV Rheinland’s BRM Contacts:
Federico Clulow (Asia-Pacific)
(+81) 45 914-0383
federico.clulow@jpn.tuv.com
Hiroyuki Kuwahara (Japan)
(+81) 45 914-3888
hiroyuki.kuwahara@jpn.tuv.com
Gene Panger (U.S.A)
(+1) 925 699 1780
gene.panger@jpn.tuv.com
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About MarkMonitor
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
MarkMonitor Contacts:
Te Smith, MarkMonitor
(831)-818-1267 (mobile)
te.smith@markmonitor.com
Jonathan Jordan, A&R Edelman for MarkMonitor
(202)-777-3842 (office) / (240)-483-6986 (mobile)
jjordan@ar-edelman.com
Editor’s Notes: MarkMonitor® is a registered trademark of MarkMonitor, Inc.
All other trademarks included herein are the property of their respective owners.