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Top-Level Domain Advisory Services
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Expert guidance in the new Internet frontier.

As the Internet domain name space opens up an unlimited number of new Top-Level Domains (TLDs), global corporations will gain unprecedented opportunities to operate their own “islands” on the Internet. But risks abound, too: TLDs could be sought by organizations with competing trademarks, resulting in lost traffic and brand degradation. Additionally, the new TLDs may offer fertile ground for cybersquatters and other brand abusers.

MarkMonitor Top-Level Domain Advisory Services are designed to help companies understand the issues, develop the right strategy, participate proactively or defensively in the application process, and ensure relevant TLD acquisition. Implementation, launch, and ongoing registry operation services are also offered.


Top-Level Domain Acquisition and Management Services

 
HIGHLIGHTS BENEFITS

Strategy Development

Understand the rules, requirements and implications of running a new gTLD Registry through the development of an overall business strategy which defines: business objectives; TLD value propositions; potential service offerings; pricing models; technical, operational, financial and legal implications; and distribution channels.

Gain internal consensus and make an informed "go/no-go" decision.

Registrar Integration

Integrate back-end Registry systems with MarkMonitor's front-end registration portal. Includes all required testing.

Ensure successful integration of back-end Registry systems with MarkMonitor's front-end portal based upon 10+ year history of registry integration and automation.

Domain Registration and Management

Register and manage new gTLDs from MarkMonitor's industry-leading Domain Management portal to gain visibility into the status and distribution of all domains under management.

Protect valuable domain portfolios against hackers, erroneous mistakes and disgruntled employees by employing Two-Factor Authentication, Portal and Registry Locking, IP Access Restrictions, Super Masking and granular User Rights Management.

Brand Protection

Implement an Internet policing strategy to monitor registrations for improper use of brands, trademarks and slogans; investigate threats; and recover domains when necessary through URS (Uniform Rapid Suspension), UDRP (Uniform Dispute Resolution Policy); and Anonymous Acquisition, Snapping, and Cease & Desist.

Uncover brand abuse across all new gTLDs and take action immediately.
 

 

Deep insight, neutral perspective, and brandholder advocacy. As the world’s largest corporate registrar and with long-time expertise in corporate domain strategy, MarkMonitor enjoys relationships with every key industry constituency. MarkMonitor is committed to providing the community with timely, accurate information on the new TLD process, along with unbiased perspectives on how brandholders will be affected.

Additionally, as application and other issues arise which might negatively affect our clients, MarkMonitor will be a strong advocate, to ICANN and in other forums, on behalf of brandholders.